Chipotle taps star athletes for new limited-time menu - and brings back gold-foil burritos

Why it matters: Chipotle is blending sports culture and fast-casual fandom with a new athlete-inspired menu, while reviving its iconic gold-foil burritos to celebrate some of the country’s top athletes.

What’s happening:
The chain partnered with five U.S. athletes — hockey stars Matthew and Brady Tkachuk, Hilary Knight, Taylor Heise, and snowboarder Red Gerard — to launch a limited-time lineup of custom menu items based on each athlete’s go-to Chipotle order.

The hook:
Each item is built around real ingredients and high-protein combinations designed to match an athlete’s training mindset. All five meals are available to order online or through the Chipotle app.

What they’re serving:
The menu includes five athlete-named meals, ranging from double-chicken burrito bowls to protein-packed tacos, with protein counts spanning roughly 28 to 67 grams.

What they’re saying:
Chipotle says it’s been a consistent part of these athletes’ routines, offering convenient, high-protein meals made with real ingredients - even though every path to greatness looks different.

Bonus round:
Chipotle is also rolling out four new episodes of its Unwrapped video series, featuring behind-the-scenes interviews with each athlete about their journeys and how Chipotle fits into their lives.

The nostalgia play:
Starting Feb. 6, 2026, Chipotle will bring back its gold-foil-wrapped burritos nationwide as a celebratory nod to “Team Chipotle.”

Bottom line:
Chipotle is turning athlete routines into menu inspiration - and wrapping the moment in gold for fans across the U.S.